Marketing: An Introduction

Content
This course is designed to provide the candidate with the basic knowledge and understanding of Marketing principles and the operations of a Marketing department within an organisation. The concept of Market research will be covered and its importance to the Marketing process.

Entry Requirements
There are no formal entry requirements. This is an introductory course to assist candidates to progress to further Marketing study.

Benefits
On completion the candidate will be able to explain the role of Marketing in different types of organisations and understand the importance of different types of Market research.

Duration
6 hours

Location
Kilmarnock College or on-site

Time
Day or Evening

Call our training solutions team on 01563 495079 or email trainingsolutions@kilmarnock.ac.uk to find out more or enquire about a booking.

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